This Spring we are heading for the SEASIDE, a fashion story featuring a traditional approach to nautical dress with soft, washed styling.

The colour palette is drawn from the Mediterranean, using the depth of the blues from the sky to the sea to bring together peaceful shades of ocean and indigo blue, set off by white, warm scarlet and coral pink.

For girls, the look is nautical but with a soft sparkle, using sequins to decorate anchors, big bows and rope detail. Contrast stripes, pockets and piping finished with a rope style belt show marine style in a contemporary spirit. Looking at the sea with its simple wonders and little treasures, graphics and typography feature fish, anchors, seashells and fresh watercolour prints.

Key shapes of the look are drop hem dresses, breton tees, chinos and the key staple stripe blazer worn with twist yarn cable knits to keep the sea breeze at bay. The fashionistas will be seen wearing the soft slub and nep texture jerseys with the ticking stripe woven twill skirt with scallop edges and embroidery detail, giving a truly nautical vibe with a fun modern twist for the seaside.

For boys, it’s ocean inspired graphics of anchors, fish and boat prints with “little captain” typography and distressed effect denims. Cuffs are turned up on trousers, shorts and shirts for modern styling on a traditional story. Much like the girls, boyswear features ticking stripes on woven twill trousers and shorts. Ensuring the right mix of cool but casual for seaside play, cable knits have crew necks, shorts are embroidered with smart small anchors and gingham shirts feature mini and maxi checks and contrast pockets.

All aboard for Spring at Mothercare!

20140121-091925.jpg